The Functional Aging Institute and president Dan Ritchie were featured at length in an informative, engaging feature article from MarketWatch.com about Baby Boomer fitness trends and the broader senior health market.

“These ‘super seniors’ are living longer, healthier lives,” read the headline. “Want to retire well? Your personal trainer may be as important as your financial adviser.”

It’s worth reading (and we’re not just saying that because we’re in it).

Baby Boomer Fitness Trends Keep Growing

The article refers to the “silver tsunami” and cites statistics about the 76 million Baby Boomers. It also points out that 25 million Americans are older than the oldest Boomer. We’re living longer, and more of us want the “health dividend” fitness brings.

The article quotes Dan about functional ability and why it’s important. “What if you want to get down on the floor to play with a grandchild? Kick a soccer ball in the backyard? Or carry in the groceries?”

It also features one of Dan’s clients at Miracles Fitness, his gym that focuses on Boomers and seniors.

“I do mountain climbers for cardio. Resistance bands, weight machines, and work on my balance,” says Joyce Field, who is 86.

‘Just to repeat, she’s 86’

She also does squats, burpees, and planks with a 45-pound plate on her back.

“Just to repeat, she’s 86,” the writer gushes.

Joyce started working out at 72, after a hip replacement. “I am not going to have another one,” she says.

Press like this is becoming more common. People are catching on about Baby Boomer fitness trends – about active adults and the value that healthy living brings them and their families.

We’re glad to be a resource for reporters who know a good story when they see one. You, too, can be helpful to media in your area, and maybe get some free publicity.

Take the time to learn which reporters and editors at which newspapers, broadcast stations, and websites cover these kinds of issues. Reach out with an email or a phone call letting them know you’re there if they’d like to learn more. Or, better yet, tell them about a local event that involves your business and touches on these concerns.