Why Senior Clients?

Dr. Dan Ritchie discusses the “why” in why you should train senior clients and shares his journey about how he came to train senior clients.  Dan started out training Division 1 athletes and soon realized that this was not the clientele that he wanted to train long term.  He moved to Wisconsin where he started his master’s degree.  He posted a group training signup for women in their forties at a fitness facility.  He quickly had way more clients sign up then he could handle and realized that this population was one that was being underserved.  While training there, Dan had the opportunity to train a client that had a unique fitness goal.  Watch the video to hear the rest of his amazing story!  To begin training this clientele today, check out the “Certifications” tab above.


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