Dan talks about why price is less of a concern for boomers and seniors and what is of more value to them than the price itself.  They are more concerned with you being able to train them for the results they are after with the services you provide.  The client over 50 years old often has a much higher net worth and have more financial resources at their allocation.  If you are intersted in learning how to train this population, please check out the Certifcations tab above to get started today!