Dan shares a story about the power of email marketing with baby boomer and senior clients. He shares the importance of training the 55-75 year old clientele and how they love to interact within the community and support their community. Pat, who was going to be participating in a 24 hour bike ride to raise $2,500 for an organization called CASA, Court Appointed Special Advocate. This organization helps children who have been placed into the court system and have an adult advocate. Pat asks Dan if he is able to help spread the word about this fund-raising efforts that he is doing. Dan sends out an email to his client list with a link to his donation page. Watch to hear what the outcome was.