Dan talks about why price is less of a concern for boomers and seniors and what is of more value to them than the price itself.  They are more concerned with you being able to train them for the results they are after with the services you provide.  The client over 50 years old often has a much higher net worth and have more financial resources at their allocation.  If you are intersted in learning how to train this population, please check out the Certifcations tab above to get started today!

Cody explains what energy values are and how they impact the client.  He explains how exercise and energy go hand in hand.  Energy values for the mature client have a variety of different meanings and implications depending on the clients daily activities.  If you want to begin training the mature client, check out the Functional Aging Institute Certifications at the Certifications tab above.

Spend a lot of time driving? Hunched over at work, typing at a desk? You need to do the bat wing exercise. No, you don’t have to be in a cave to do so. Just find a wall, and push your elbows into the wall, squeezing your shoulder blades together and really opening your chest. Unbelievable for posture, core stability, and strength. Below, we demonstrate with a helpful video:

Many individuals want to go back to school, maybe to try out new subjects, or to get more involved in the community, or better their health. That’s where OSHER comes in. A man named Bernard Osher founded the Osher Program in 1977 in San Francisco, and his goal was to “improve the quality of life through support for higher education and the arts.” And in the 30 plus years Osher has been around, it has done just that and more for participating universities and colleges throughout the United States.

The University of Utah offers an Osher program, which is full of classes and experiences to enrich participants’ lives. Age Performance, a facility in Salt Lake City, and where Paul Holbrook works and owns, hosts Osher classes to give participants a comprehensive exercise program to improve physical function and performance. Paul, and Age Performance, has hosted this exercise program for the past 5 years in the facility, bringing in 8-15 participants each time. The program runs for 6 weeks and is a great referral base for facilities that participate. Universities will publish your facility on class descriptions on their website, and will have you present at lunches for future Osher participants. Osher is a great way to get your facility recognized in the community, visit Osher’s website to see more information on how you can participate.

http://www.osherfoundation.org/index.php?programs