Could This ONE Tai Chi Move Save Your Client’s Life? (this is the fourth guest blog post in a series on Tai Chi)   Let’s discuss how Tai Chi can help your clients in their everyday lives.  There is a move in the form called Kick, Smash and Box the Ears.  It’s deliciously violent! But more than that, it actually helps your clients understand how to balance and avoid common falls with simple tripping obstacles.   Here is the move in the form: Your weight must be completely on one side in order for you to kick and then hold the knee up to smash, and then control your step down to box the ears. This is great practice for learning the concept of substantial and insubstantial. It is great to start with just stepping side to side. Then step side to side and
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November 11th, 2016

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Tai Chi: “It’s better than a glass of wine!” (this is the third blog post in a series on Tai Chi) The above quote is an actual proclamation from one of my students at the end of class one night. I told you this is for the everyday person! Let's take some time to look through all the things that you can expect from learning this relaxing, slow martial art. The benefits of including Tai Chi into your exercise regimen are numerous. Because of the slow, meditative approach to movement, some people question it as an exercise modality since the aerobic component is not high. You should not dismiss it, however, simply because you might not break a sweat doing it! The intensity of this form of exercise can be increased or decreased depending on the depth of the postures and the duration of
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November 10th, 2016

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Tai Chi Is NOT What You Think It Is! (this is the second in a series of guest blog posts on Tai Chi)   There are MANY misconceptions that people have regarding Tai Chi.  And these misconceptions keep them from exploring how incredible it is for so many different types of people.  Thanks, in large part, to martial arts movies many people might immediately think of a very old man of Asian descent with a long white beard in flowing robes gliding around a temple.  While this image certainly has an element of truth to it due to Tai Chi’s very long history in China this is not really the Tai Chi of today nor the Tai Chi that fitness professionals need to learn.  So what really is Tai Chi?  I want to take the chance to provide you with a clear understanding of
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November 9th, 2016

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Why You Should Use Tai Chi With Your Mature Clients: It Is Easier Than You Think! (this is the first in a series of guest blog posts on Tai Chi) You might be wondering “What can Tai Chi really do for my clients? Isn’t it just a slow moving way to relax?” Well, yes, it is slow moving and relaxing and there are certainly benefits that occur from these aspects, but Tai Chi is so much more than just a slow, relaxing form of movement. Let’s take a look at the most gentle, flowing movement of the form. It’s called Wave Hands like Clouds and it really is everyone’s favorite move in the form because it is relaxing and easy to do. Here is a description of the movement and some pictures to help you understand it: Start with the right arm and draw
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November 8th, 2016

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Search the term "geroplasticity" in Google and the only result you are likely to find is this blog post.  I know because I have searched for this term several times over the past few months and have never gotten even one result.  It is time we changed that and made "geroplasticity" a normal part of our professional conversation regarding exercise training for mature adults. I am sure you are familiar with the term "neuroplasticity" which refers to the process in which your brain's neural synapses and pathways are altered as an effect of environmental, behavioral, and neural changes.  The growing evidence from neuroscience research has shown that even in advanced old age the bring maintains its ability to get better.  The old saying "you can't teach an old dog new tricks" is unequivocally wrong. Geroplasticity (aka aging plasticity) refers to the body’s ability to continue to
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June 6th, 2016

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Mature women (age 50-70) have become the dominant consumer force in the U.S. (and likely around the world).  If you aren’t specifically targeting this massive group then you are missing out because they are an ideal population to have as clients.  Did you know that they handle 85% of their households purchase decisions AND that their household is in its highest years of income, wealth and spending power AND that there are LOTS and LOTS of them (1 in 5 adults in the U.S. is a woman over 50!). These are educated, affluent women who are in the prime of their lives who are starting to feel the effects of their advancing age and aren’t ready to get “old”.  They are actively looking for ways to retain or regain their youthfulness, vitality and energy so that they can essentially be “ageless”.  Not 20 again
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May 8th, 2016

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The generational divide is pretty huge in the fitness industry. The historical and traditional focus on the under 40 population is still very strong. However, the humongous growth of the Boomer population (ages 52-70) is turning the industry upside down. Trainers are now realizing that this population is ideal as there are huge numbers; they are financially capable of paying for even premium training memberships; they are becoming even more and more interested in exercise as a way stay “young” and healthy; and they are good clients to have. However, I find that the vast majority of trainers (even those who happen to train quite a few Boomers) really don’t know how to communicate effectively with them. This is especially true for younger trainers who are from a different generational cohort. A big key to your success will be to learn how to shift
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May 6th, 2016

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Let’s face it: Women Rule! And to be even more specific: Boomer Women Rule! If you are running a fitness program or are a trainer you are making a HUGE mistake if you aren’t zeroed in on this incredible clientele. Think about it. Women 50+ influence 80% of the $2.1 trillion spent by Boomers AND 80% of these women control their family’s day to day finances. But that’s not all. These women are breaking the traditional stereotypes of what it means to be an “older” woman. They are charting their own path and are coming into their own in a sort of ageless empowerment. Newfound freedom from responsibilities, growing confidence in themselves as a beautiful and vital female (Notice how many are NOT coloring their hair anymore and letting the gray shine through?) and an enjoyment in this new stage of life – along
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May 5th, 2016

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I’m a Generation Xer. A Baby Buster. Part of the MTV generation. I grew up without the internet and witnessed the explosion of the PC. I remember watching the Challenger shuttle explode on live TV. I got a Sony Walkman tape player for Christmas one year and binged on Michael Jackson’s Thriller for days. If I ever hear the song “Here I Go Again” by Whitesnake it brings a little smile to my face (so many memories). I have a pretty good understanding of how to talk to other Gen X’ers because I am one. But I market and sell to Boomers and Seniors. I’m not a Boomer. I’m not a Senior. I’m an Xer. We don’t have the same shared experiences. We don’t have the same perspective on life. We don’t talk the same. We don’t think the same. We don’t have the
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May 4th, 2016

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"If you’re selling the best, most Boomers want it.” – Steve Howard, author of Boomer Selling. Because Boomers are the wealthiest and most educated generation in history they can afford to buy premium products and services. In fact, many want the best productions and solutions and aren’t afraid to pay for them. They know value and understand its importance so just because something has a higher price tag does not make it premium. The sales process can be complicated. According to Boomer Selling by Steve Howard the Boomer Selling process has five critical steps: Step One: Create Confidence. Get us to trust you and believe that you have the knowledge and skill to help us get the perfect solution. The most important thing Boomers shop for are people we can trust. Trust is absolute confidence in the honesty and reliability of another person. Too
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May 2nd, 2016

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